Framing

In DMA we were asked to view and read information about Framing and Media Studies Field Guide.  As we begin to move towards our study of the Montagnard or Dega people and our theme of global village revisited, we were allowed to find areas of interest to us and present them creatively and of course exhibited intelligence.  In one of the the linked websites I found George Lakoff's explanation of framing most helpful and enjoyable.  He says:

"Language always comes with what is called "framing." Every word is defined relative to a conceptual framework. If you have something like "revolt," that implies a population that is being ruled unfairly, or assumes it is being ruled unfairly, and that they are throwing off their rulers, which would be considered a good thing. That's a frame."

 The power of a word is amazing, it carries along with it implications and a story.  A word itself is a great marketing/advertising scheme! 

"Linguistic frames are involved in all language-use, but are not explicitly stated. Instead they get get established and communicated through implication and association, and as such they can be quite invisible and hence not even noticed by us."

http://sites.google.com/site/dma0910/george-lakoff

When we begin to disect a word, is when we can realize the power it holds.  One must chose their words carefully and almost strategically!  I'm hoping as I am creating my Montagnard project that my words convey the message I hope to share with the world!